How Manipulation Works In Executive Relations

Deal Score+1
Deal Score+1



You won’t find it strange for me to say that persuasion is a heavy component of executive relations.

In many cases, corporate success is not dictated by performance, but by persuasion capability and alliances.

Well, that persuasion becomes dangerous when it becomes manipulation.

As a persuasion expert, I’ve catalogued all different types of manipulation.

And in this course, you will find out how each one of them is used in the boardroom.


Some people – including me – love to know what they’re getting in a package.

And by this, I mean, EVERYTHING that is in the package.

So, here is a list of everything that this course covers:

  • How executives can leverage consistency manipulation by getting others to say or do things in accordance to them, which locks them into more actions in their favor, creating a “consistency trap”;
  • How emotional manipulation can be leveraged through fear, guilting, shaming, or just illustrating fear to make the person take premature action;
  • How effort manipulation is leveraged, making projects/hiring/others seem “easier”, “faster” and “simpler” than they really are, making others more likely to adopt them;
  • How standard manipulation is frequently leveraged, engineering comparisons with different criteria, hiding the criteria or “making exceptions” to make something seem better when it’s the same as others;
  • How pressure manipulation is used in the boardroom, using personal intensity, such as intense eye contact and deep vocal tones, or using artificial scarcity or fear in order to drive others to action;
  • How identification manipulation is leveraged through one executive claiming to have things in common with another, or showing understanding of their situation to make them more persuadable;
  • How fact manipulation can be leveraged, by lying about, omitting or changing the context of the facts of a project or initiative, to make it seem better overall and easier to support (or for other uses);
  • How context manipulation can be used, changing what is emphasized in a comparison or choosing a different set of options in order to make something seem better in terms of relative value, ignoring its absolute value;
  • How labeling manipulation can be leveraged, using negative reductive terms to discredit opponent executives or initiatives, and reductive, positive labels to make your own project – or yourself as an executive – seem better;

What you’ll learn

  • The different types of manipulation in the boardroom
  • Specific examples of how each type of manipulation may be used by executives
  • How to protect yourself against each of these types as an executive
  • Combinations of the different types of manipulation in executive presentations/negotiation


None. Basic knowledge of persuasion helps (knowing what is social proof, consistency, authority, etc), but it’s NOT required.

Who this course is for:

  • Anyone executive or senior leader who wants to learn how to identify and stop manipulation around them!
  • Anyone who wants to know what manipulation traps exist in a boardroom setting – so they can avoid them

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